Building The B2B Omni-Channel Commerce Platform Of The Future
09.40 - 10.25
B2B buyers are already using their B2C experiences to drive their B2B expectations, and according to our joint Accenture/hybris Forrester study, Building the B2B Omni-channel Commerce Platform of the Future, B2B sellers are responding with over 80% of B2B companies surveyed implementing, upgrading, or planning to invest in their eCommerce platforms. But how can B2B companies best align customer expectations with the technology, process and organizational priorities to achieve the right level of digital transformation? Don’t miss this opening keynote, where you’ll learn more about the study findings and the practical implications for delivering fully functional B2B omni-channel customer experiences.